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Welcome to degrowth!
Even good old Manu said it: We are living "the end of abundance, of the obvious and of carelessness".
However, at Quat'rues -and for many of you- we had fortunately not waited for these fine words to get a little ahead of the game.
Because even if the many new items in the online shop might make you think there is an abundance of them, in reality it is our new digital printing production method, in our own workshop, which allows us not only to reduce our environmental impact, but above all to respond exactly to your requests in real time, without producing stock unnecessarily.
Deconsumerism is still a matter of course for us and if we invite you not to collect Quat'rues T-shirts, you remain our best ambassadors so that your friends, neighbours and colleagues replace their purchases at Nique or Achéhème with organic, fair-trade and committed cotton clothing!
As far as carefree attitude is concerned, our visuals show that it left us a long time ago, happily replaced by our faith in humanity and its capacity to question itself...
