The environment, an omnipresent theme for Quat'rues ethical organic clothing

Why these visuals?

The environment and ecology are far from being at the heart of the debate in the forthcoming European elections. International conflicts, unemployment, higher wages and purchasing power, and the reduction of public debt are all subjects that distance the French from the issue of environmental pollution.
And yet, more and more of us are recognising that if the world goes to pieces, a well-stocked wallet and a nice, warm job will be of little use to us.
So what can we, poor mortals, do to try and see beyond the end of our noses and grasp the very real risks associated with pollution and the destruction of our environment?

We don't know the answer to this mystery. We haven't been able to come up with anything better than all these visuals (and the organic cotton supports that carry them) to raise the question...
We only hope that we can provoke questions, dialogue and discussion on the future of our strange world.

A few facts:

Pollution comes from the Latin pollutio, meaning ‘dirt’ or ‘defilement’.
Historically, pollution was a word of religious origin referring to the profanation (or defilement) of a sacred object or dwelling by impure substances.

Today, pollution refers to the degradation of a biotope through the introduction, almost systematically by humans, of chemical or organic substances that alter the functioning of the ecosystem to a greater or lesser extent.
Air, water and soil pollution. It was after the Second World War that awareness of the repercussions of human activities on the environment began to emerge, at the same time as the birth of ecology.

Environmental concerns should lead governments to take measures to limit people's ecological footprint. Few parties are really involved in this fight today, and their influence is still too weak to reverse the trend.

What can we do on a daily basis?

By choosing to consume products that are manufactured/recycled with respect for the environment and human beings, we are already contributing to change.
- Let's make sure that our products are manufactured/reused in conditions that are decent for both nature and people. Rely on existing labels and get to know them better (not all are as good as they make out).
- Let's eat organically grown food, and if possible produced locally or through fair trade. We'll be promoting pesticide-free farming, which is harmful to pollinators and our health! We can also try composting.
- Dress organically. Here too, we'll be buying clothes that are locally made, fair trade or second-hand. Again, no pesticides, and we encourage decent working conditions for manufacturers.
- We don't hesitate to use organic cleaning products, and if we have a garden, let's garden ecologically. Our spiders and ladybirds, natural pesticides, will owe us a debt of gratitude.
- Finally, if we dig a little deeper, it's possible to consume responsibly and intelligently at almost every level: this way of consuming may be a little more expensive... But for the sake of the environment, we must also learn to make do with less!